29th Annual Christmas Parade Join Weinbrenner Shoe Company (Thorogoods Shoes) as they "kick" off the Christmas Season by leading the parade starting at 5pm. The parade will start on S. Genesee St. and head East on West Main street towards the Courthouse. This does mean we will be heading down the wrong way on East 2nd Street to East 1st Street. Santa will be stopping at Banker's Square to light the new Christmas Tree downtown Merrill.